You're aiming to drive awareness for an international cosmetic brand's new product. How should you connect with potential customers through a video ad?

Convey messages about the many ways this product solves a customer problem.

Show diverse characters representative of your customers.

Avoid humor as it's more subjective.

Use a specific call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?


Explanation: The correct answer is **Show diverse characters representative of your customers** because this approach fosters a sense of inclusivity and relatability, which is crucial for connecting with a broad audience. By featuring characters that reflect the diversity of potential customers, the brand can create a stronger emotional connection, making viewers feel seen and understood. This representation not only enhances the brand's credibility but also encourages viewers to identify with the product, increasing the likelihood that they will engage with the brand and consider purchasing the new product.
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