You're aiming to drive awareness for an international cosmetic brand's new product. How should you connect with potential customers through a video ad?

To drive awareness for an international cosmetic brand, showing diverse characters representative of your customers is highly effective. This approach fosters relatability and inclusivity, making the product appealing to a broader, global audience. When viewers see themselves reflected in the ad, they are more likely to connect with the brand and remember the product. Conveying many problem-solving messages can overwhelm viewers and dilute the core message, especially for awareness campaigns where simplicity often works best. Avoiding humor might limit creative engagement, as humor can be universally understood and appreciated when done well. While a specific call-to-action (CTA) is crucial for conversion-focused campaigns, for an awareness campaign, the primary goal is brand recognition and recall, not immediate action.