You're the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

Keep the value proposition and use case precise.

Feature products in only the first and last five seconds.

Avoid humor as it's more subjective.

Focus on audio and supers to reinforce your message.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?


Explanation: The correct answer is **Keep the value proposition and use case precise** because clarity is essential in video advertising, especially for a direct-to-consumer brand aiming to drive online sales. By articulating a clear value proposition and specific use cases, you effectively communicate to viewers how the product addresses their needs or solves a problem. This precision helps capture attention quickly and retains interest, making it easier for potential customers to understand the benefits of the appliances being advertised. A well-defined message also encourages viewers to take action, ultimately leading to increased online sales.

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