In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)

By giving explanations for fluctuations in campaign performance

By showing the drivers of a campaign's week-on-week and month-on-month performance

By allowing marketers to see competitors' ad performance data

By putting an automatic pause on campaigns that have low ad strength or a limited budget


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)


Explanation: The selected answers are **By giving explanations for fluctuations in campaign performance** and **By showing the drivers of a campaign's week-on-week and month-on-month performance**. The Insights page simplifies performance evaluation workflows in two key ways. Firstly, it provides explanations for fluctuations in campaign performance, offering valuable insights into the factors influencing changes in key metrics such as clicks, conversions, and impressions. By understanding the reasons behind performance fluctuations, marketers can make informed decisions and take targeted actions to optimize their campaigns effectively. Secondly, the Insights page shows the drivers of a campaign's week-on-week and month-on-month performance, allowing marketers to identify trends and patterns over time. This enables them to assess the effectiveness of their strategies, evaluate the impact of optimizations or adjustments, and make data-driven decisions to improve campaign performance. By offering clear and actionable insights into performance fluctuations and trends, the Insights page streamlines the process of performance evaluation, empowering marketers to optimize their campaigns more efficiently and effectively. Therefore, leveraging the Insights page to gain explanations for performance fluctuations and understand the drivers of campaign performance simplifies performance evaluation workflows, enabling marketers to make informed decisions and drive better results.
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