You work for a creative agency and want to drive awareness for a clothing brand's new product. How should you connect with potential customers through a video ad?

To drive awareness for a new product, connecting with potential customers on an emotional and relatable level is key. Including diverse characters that represent the target customer base helps viewers see themselves using the product, fostering a sense of belonging and increasing the ad's relevance and memorability. While solving customer problems is important, for awareness, the initial goal is to capture attention and create a connection. A specific CTA is more effective for direct response goals like sales or sign-ups, not primarily for broad awareness. Avoiding humor unnecessarily limits creative options; humor can be highly effective in making an ad memorable and shareable, especially for awareness campaigns, if executed well.