You're looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

Convey multiple messages to resonate with the masses.

Set the context and include a clear call-to-action.

Brand often, especially in the last five seconds.

Leverage key differentiators such as competitive claims and endorsements.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?


Explanation: The correct answer is **Leverage key differentiators such as competitive claims and endorsements** because highlighting what sets your brand apart from competitors is crucial for capturing viewer attention and establishing a strong market presence. By using competitive claims and endorsements, you can effectively communicate the unique benefits and value of your product, which helps to build trust and credibility with potential customers. This strategy not only emphasizes the strengths of your brand but also creates a compelling narrative that can engage viewers, making it more likely for them to remember your brand and consider it when making purchasing decisions.

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