You're managing app campaigns for a project management software company. Which of the following assets should you use?

A headline that states the name of the app and a call-to-action to download

An image of someone holding a phone with the app on-screen and a logo overlayed

A screen-capture video of someone using the software to track their team's progress

A video that tells a complete story, including the user's project management problem and how the app solves it


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re managing app campaigns for a project management software company. Which of the following assets should you use?


Explanation: The correct answer is **A screen-capture video of someone using the software to track their team's progress** because this type of asset effectively demonstrates the app's functionality in a real-world context, allowing potential users to see its capabilities in action. By showcasing how the software helps track progress, viewers can quickly understand the app's value and how it addresses their project management needs. This direct and practical demonstration is crucial for driving engagement and interest, as it provides clear insights into the app's usability and benefits, making it more appealing for viewers to consider downloading the software.

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