You're managing app campaigns for a project management software company. Which of the following assets should you use?

A screen-capture video directly demonstrates the app's functionality and user experience, which is highly effective for app campaigns, especially for a project management tool where showing the workflow is crucial. This asset allows potential users to see exactly how the software helps track team progress, building immediate understanding and interest. An image of someone holding a phone with the app on-screen and a logo overlayed is too static and doesn't convey the app's dynamic features. A video that tells a complete story, while engaging, might be too long or abstract for an initial ad, and could lose the viewer's attention before showcasing the app's core utility. A headline with just the app name and a call-to-action provides no visual context or demonstration of the app's value.