You're working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

Focus only on the brand logo and audio, and showcase the product after the first five seconds.

Set up the problem the product solves and include a brand logo.

Use tightly framed product shots with audio brand mentions.

Use tightly framed product shots without audio to avoid overwhelming viewers.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?


Explanation: The correct answer is **Use tightly framed product shots with audio brand mentions** because this approach effectively captures viewers' attention right from the start, allowing them to immediately see the gourmet coffee products in detail. Tightly framed shots create an intimate view of the product, highlighting its quality and uniqueness, while audio brand mentions reinforce brand recognition and create a strong connection in the viewer's mind. This combination not only establishes a visual and auditory presence for the brand but also generates interest and curiosity about the product, setting a solid foundation for building awareness in the video ad.

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