App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?

Use diverse creatives in content, theme, length, and orientation.

Upload fewer creatives than previous app campaigns.

Provide identical videos with minor differences.

Provide identical videos cut to different lengths.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?


Explanation: The correct answer is **Use diverse creatives in content, theme, length, and orientation** because this variety allows machine learning algorithms to effectively match the right creative with the appropriate inventory and audience. By incorporating a range of assets, you enhance the chances of engaging users across different contexts and preferences, leading to improved performance of the app campaign. Diverse creatives can cater to various user behaviors and interests, enabling the algorithm to optimize for the best results. This approach maximizes the potential reach and effectiveness of the campaign, ultimately driving more installations and user engagement with the app.
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