App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?

App campaigns leverage machine learning to optimize creative delivery. To maximize performance, you should provide a wide variety of diverse assets. This includes creatives that vary in content, theme, length, and orientation. This diversity allows the machine learning system to test different combinations and identify which assets resonate best with different users across various placements and contexts. Uploading fewer creatives limits the system's ability to optimize. Providing identical videos, even with minor differences or varied lengths, does not offer the necessary creative diversity for optimal machine learning performance.