You developed a video with an awareness objective, but viewers aren't watching the ad as long as you'd like. How should you help them to pay attention?

By using color

By using audio

By using a call-to-action (CTA)

By using supers


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?


Explanation: The correct answer is **By using audio** because incorporating engaging audio elements can significantly enhance viewer attention and retention in a video ad. Sound can evoke emotions, set the tone, and provide important context that complements the visuals, making the content more immersive and memorable. Well-chosen music, sound effects, or voiceovers can capture the audience's interest and keep them engaged throughout the ad, ultimately encouraging them to watch longer and absorb the message being conveyed. By leveraging audio effectively, you create a richer viewing experience that holds viewers' attention more effectively.

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