You're setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts' and “crew neck shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

{keyword: V-neck and crew neck} shirts

{keyword: V-neck and crew neck shirts}

{keyword: eco-friendly} shirts

{keyword: eco-friendly shirts}


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts’ and “crew neck shirts.’ If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?


Explanation: The correct answer is **{keyword: eco-friendly shirts}** because this setup ensures that if the specific keyword cannot be replaced, the ad will default to the phrase “eco-friendly shirts.” This method of keyword insertion allows for dynamic text that reflects user searches while still maintaining a relevant fallback option that aligns with the product being promoted. By using 'eco-friendly shirts' as the default, the ad remains relevant and highlights the core selling point of the product line, even if the keyword insertion doesn't work as intended, thus effectively maintaining the campaign's focus on promoting eco-friendly options.
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