You're managing app campaigns for a tax services software company. Which of the following assets should you use?

An image of someone holding a phone with the app on-screen and a logo overlayed

A screen-capture video of someone using the software to fill out their tax return

A headline that states the name of the app and a call-to-action to download

A video that tells a complete story, including the user's tax problem and how the app solves it


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re managing app campaigns for a tax services software company. Which of the following assets should you use?


Explanation: The correct answer is **A screen-capture video of someone using the software to fill out their tax return** because this asset effectively demonstrates the app's functionality in a practical context, allowing potential users to see how it can simplify their tax preparation process. By showcasing the app in action, viewers can visualize the ease of use and the specific benefits it offers, making it more likely that they will consider downloading the app. This direct approach not only highlights the software's capabilities but also addresses a common pain point for users, thus increasing engagement and interest in the product.

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