Which tactic should you use when creating a video ad with an awareness objective?

Let the product shine, and be different, yet simple.

Make people core to the story and keep branding subtle.

Make people core to the story and be different, yet simple.

Let the product shine and put the brand front and center.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which tactic should you use when creating a video ad with an awareness objective?


Explanation: The correct answer is **Make people core to the story and be different, yet simple** because this tactic effectively captures viewers' attention while fostering an emotional connection with the audience. By centering the narrative around relatable characters and their experiences, the ad can resonate more deeply with viewers, making it memorable and engaging. Coupling this approach with a focus on simplicity ensures that the message is clear and easily digestible, enhancing the overall impact of the ad. This balance of storytelling and distinctiveness is essential for achieving the awareness objective, as it encourages viewers to relate to the brand and remember it in a positive light.
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