Which tactic should you use when creating a video ad with an awareness objective?

For an awareness objective, the goal is to introduce your brand to a broad audience and make a memorable impression. Making people core to the story creates an emotional connection and makes the ad more relatable and engaging, which is crucial for initial awareness. Being different yet simple ensures the ad stands out from the clutter while remaining easy to understand and recall. "Let the product shine and put the brand front and center" is more suitable for consideration or conversion objectives where the audience is already familiar with the brand and is evaluating the product. "Let the product shine, and be different, yet simple" misses the human element vital for awareness. "Make people core to the story and keep branding subtle" might be too subtle for an awareness campaign, where brand recognition is a primary goal.