You're hoping to boost your client's performance by optimizing their responsive display ads. Which action should you take first?

The first step in optimizing responsive display ads is to review the asset report labels. This report provides insights into which assets (headlines, descriptions, images, logos, videos) are performing best, worst, or have a "learning" status. Understanding these labels helps you identify underperforming assets that need replacement or improvement, and high-performing assets that you might want to replicate. Adding new assets before reviewing the report is premature, as you won't know what to focus on. Pausing or duplicating the campaign are not initial optimization steps; pausing stops ad delivery, and duplicating doesn't provide performance insights.