You're creating a video ad for a spa and your goal is to drive reservations through the spa's website. Which call-to-actions (CTAs) should you use in the ad?

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Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?


Explanation: The correct answer is **Book now** because this call-to-action (CTA) is direct and action-oriented, effectively prompting viewers to take immediate action towards making a reservation at the spa. By using 'Book now,' you create a sense of urgency and clarity, guiding potential customers to the specific action you want them to take—visiting the website to secure their appointment. This CTA aligns perfectly with the goal of driving reservations, making it the most effective choice to encourage viewers to engage with the spa’s services right away.
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