You want to to improve a video ad's effectiveness. Which post-production edit will help you achieve your goal?

Increasing the pace and tightening the framing are effective post-production edits for video ads. A faster pace can maintain viewer engagement, especially in short-form video, while tighter framing helps keep the focus on key elements, making the message clearer and more impactful. Lowering brightness is generally not recommended as it can make the ad less visually appealing and harder to see. While adding closed captions is good for accessibility and sound-off viewing, it's a separate consideration from improving the core visual effectiveness. Removing supers (on-screen text) is usually counterproductive, as they often reinforce key messages and are crucial for viewers watching without sound.