Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
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Correct answer: It allows her to reach over 90% of global internet users across millions of apps and websites..
Why this is the answer
The first option is correct because the Google Display Network is renowned for its massive scale, providing advertisers the ability to reach over 90% of global internet users by serving ads across a vast ecosystem of millions of apps and websites. For an advertising director like Loretta, this specific metric represents the industry-standard benchmark for the "Awareness" and "Reach" capabilities of Google Display, ensuring her meal-kit company can engage with potential customers on a global scale rather than being limited to smaller regional or local percentages.
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