Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

Display campaigns leverage automation for bidding, targeting, and ad creation. However, advertisers still provide essential creative assets and campaign settings. Users can input the images they wish to use, along with headlines, descriptions, and logos, which Google Ads then uses to automatically generate various ad formats. A maximum conversion number is not a standard input; instead, advertisers set bidding strategies focused on maximizing conversions within a budget. While keyword targeting exists for some Display campaigns (e.g., contextual targeting), users don't manually set keyword bids and modifiers in the same way as Search campaigns. Display campaigns automatically expand targeting based on user-defined audiences and content, rather than requiring users to specify "all channels.