A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Demographic Audiences allow advertisers to target users based on age, gender, parental status, or household income. In this scenario, targeting users over the age of 65 directly aligns with the company's objective of reaching senior citizens. In-Market Audiences target users actively researching or planning to purchase products or services in a specific category. While some seniors might be in-market for sporting equipment, this option doesn't guarantee reaching all individuals over 65, especially those without an identified interest in sports. Affinity Audiences target users based on their long-term interests and passions. This would reach seniors interested in sports, but not those without an identified interest, which the company also wants to target. Dynamic Remarketing shows ads to users who have previously interacted with the advertiser's website or app. This is for re-engaging existing leads, not for reaching new customers based on age.