Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Conversion-focused bidding is the correct strategy for Marie because it uses Google's machine learning to specifically optimize for "down-funnel" actions, such as purchases, sign-ups, or lead form submissions, that occur after a user clicks an ad. While awareness or consideration strategies prioritize reach and traffic, conversion-focused strategies—including Target CPA and Maximize Conversions—analyze real-time signals to predict which auctions are most likely to result in a valuable user action. By automatically adjusting bids for every single auction based on the likelihood of a conversion, this approach ensures Marie’s budget is used to capture the users most likely to complete the specific objectives she has defined for her campaign.