Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?

Claire most likely chose remarketing to drive action because remarketing campaigns specifically target users who have previously interacted with her business (e.g., visited her website, used her app). These users have already shown interest, making them more likely to convert, whether that's making a purchase, signing up for a newsletter, or filling out a form. While remarketing can indirectly increase clicks, its primary goal is to re-engage warm audiences to complete a desired action. Building awareness and influencing consideration are typically objectives for broader Display Network campaigns targeting new users, not those who have already engaged.