What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Click-through rate averages require planning

Auctions fluctuate all the time

Google Ads are updated automatically

A / B testing


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?


Explanation: The correct answer is **'Auctions fluctuate all the time.'** An advertiser should consider using Performance Planner on a monthly basis because auctions within the digital advertising landscape are subject to constant fluctuations. Performance Planner utilizes historical performance data, seasonality trends, and real-time auction insights to forecast future campaign performance accurately. By analyzing these fluctuations on a regular basis, advertisers can adjust their budget allocation, bidding strategies, and campaign settings to adapt to changing market conditions and optimize their advertising performance. Utilizing Performance Planner monthly allows advertisers to stay proactive in managing their campaigns, ensuring that they are maximizing their return on investment (ROI) and achieving their desired advertising objectives despite the dynamic nature of the digital advertising ecosystem. Therefore, considering the ongoing fluctuations in auctions, using Performance Planner on a monthly basis is essential for advertisers to maintain the effectiveness and efficiency of their Google Ads campaigns.

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