Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Google Ads helps users find and discover Ben's products by placing relevant ads across its vast network, including websites, apps, and YouTube, reaching potential customers who are browsing or researching related items. This directly addresses his goal of selling housewares. Additionally, Google Ads can increase overall installs and interactions with his app through app promotion campaigns, driving downloads and encouraging engagement from users who are likely to be interested in his products. Google Ads does not provide clear forecasts for purchasing or sell business leads at a preset price; these are not core functionalities of the platform. While Google Ads can place ads on Google's search engine, it does not place ads on all search engines.