Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?

App campaign

Display campaign

Geo campaign

Shopping campaign


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?


Explanation: The correct answer is **'Display campaign.'** A Display campaign is well-suited for someone looking to increase brand exposure and reach audiences with specific interests across the web. Unlike other campaign types like App campaigns, which focus on promoting mobile apps, or Geo campaigns, which target specific geographic locations, a Display campaign leverages the Google Display Network to place ads across millions of websites, reaching a broad audience base with diverse interests. Display campaigns allow advertisers to target audiences based on their interests, demographics, and online behavior, ensuring that their ads are shown to users who are most likely to be interested in their brand or offerings. By utilizing targeting options such as affinity audiences, in-market audiences, and custom intent audiences, advertisers can effectively reach audiences with specific interests relevant to their brand, increasing brand exposure and engagement across the web. Therefore, a Display campaign is the ideal choice for someone seeking to increase brand exposure and reach audiences with specific interests across the web, making it the correct campaign type for this objective.
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