Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

The selection is correct because it is the only scenario that aligns with Ben's objective of selling excess inventory by increasing both the total volume of conversions and the campaign investment. In this plan, the total investment rises from $7,000 to $9,600 and the total conversions increase from 1,400 to 1,600, demonstrating that the additional spend is effectively capturing more sales. While this growth comes with an increased CPA of $6 (up from $5), it adheres to the economic principle of diminishing returns often modeled in the Performance Planner, where reaching a higher volume of customers requires a higher cost per acquisition. The other options either result in stagnant conversion counts or a decrease in total conversions, which would fail to move the excess inventory Ben needs to sell.