What does Performance Planner automatically do?

The selection is correct because Performance Planner is a dedicated forecasting tool that uses historical data and machine learning to simulate the Google Ads auction and forecast how your current campaigns will perform in the future. By analyzing billions of search queries and considering variables such as seasonality, competitor activity, and landing page quality, it provides a data-driven "crystal ball" for your account. This allows you to visualize how changes to your budget, bid strategies, or targets—such as CPA or ROAS—will impact key metrics like clicks and conversions before you actually spend any money. Essentially, it replaces guesswork with a blueprint for growth, helping you identify the most efficient way to allocate your marketing budget across campaigns to maximize your total return on investment.