Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner provides Rebecca with a significant strategic advantage because its forecasting is powered by billions of Google searches conducted each week and leverages machine learning to predict how changes to her budget will impact key performance metrics. By analyzing historical data and real-time auction signals, the tool simulates millions of relevant ad auctions to provide highly accurate estimates of future campaign performance. This allows Rebecca to move beyond manual estimations and use data-driven insights to determine the most efficient distribution of her monthly spend across different campaigns, ensuring her airline's advertising budget is optimized to capture the highest possible volume of conversions or clicks based on current market trends.