Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Search campaigns are ideal because they target users actively searching for specific products or services on Google. By bidding on keywords like "house cleaning service" or "maid service near me," Peggy's ads will appear directly to people who are already demonstrating intent to book such services, leading to higher conversion potential. Shopping campaigns are for retailers selling products with a product feed. Display campaigns show ads across a vast network of websites, apps, and videos, which is good for brand awareness but less effective for capturing immediate intent. Video campaigns are primarily for brand building and reaching broad audiences through video content.