Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?

Custom Intent audiences (often now integrated into Custom Audiences) is the correct choice because it allows Brian to go beyond predefined categories and define his own niche audience based on specific keywords, URLs, and apps related to his business. While In-Market audiences cover broad industry segments, Custom Intent empowers an advertiser to influence consideration by reaching people who have recently searched for specific terms on Google or visited related websites, ensuring his ads reach a highly tailored group of potential customers whose unique interests perfectly align with his bicycle replacement parts. This granular level of control bridges the gap between broad interest targeting and specific conversion-focused remarketing, making it ideal for capturing mid-funnel users who are actively researching products in his specific category.