Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign?
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Correct answer: Maximize clicks.
Why this is the answer
Maximize Clicks is the best strategy for Priya because her primary goal is to drive as many potential customers (clicks) to her website as possible within her $500 monthly budget. This strategy automatically sets bids to help get the most clicks. Enhanced Cost-Per-Click (eCPC) is a semi-automated strategy that adjusts manual bids to optimize for conversions, not just clicks. Target Impression Share focuses on visibility and ensuring ads appear a certain percentage of the time, which doesn't directly prioritize clicks or website visits. Target Return On Ad Spend (Target ROAS) is designed to maximize conversion value, which is not Priya's stated objective of maximizing potential customers (clicks).
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