What's the benefit of running a true A/B test with campaign experiments?

By testing multiple variables at a time, an A/B test gives advertisers information they can use to adjust their campaigns quickly based on insights.

By revealing whether their trial campaign drove user action that wouldn't have taken place otherwise, an A/B test gives insights into user behavior.

By running a single campaign at a time, an A/B test allows for a true ramp-down period between each testing period so that results can be decluttered.

By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: What’s the benefit of running a true A/B test with campaign experiments?


Explanation: The correct answer option is **'By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.'** This statement highlights a fundamental advantage of conducting a true A/B test with campaign experiments. Running the trial campaign alongside the original campaign allows advertisers to minimize the influence of external variables, such as seasonality, market fluctuations, or other factors that could potentially skew the results. By maintaining consistency in the testing environment, advertisers can more accurately assess the impact of the changes being tested, whether it's different ad creatives, targeting parameters, or bidding strategies. This control over external factors enhances the reliability and validity of the test results, enabling advertisers to make data-driven decisions with greater confidence. Therefore, running concurrent A/B tests helps advertisers obtain more accurate insights into the effectiveness of their campaigns and optimize their strategies accordingly.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides