You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
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Correct answer: Machine learning, Auction-time bidding.
Why this is the answer
Automated bidding strategies in Google Ads use machine learning to optimize bids in real-time, which is a significant benefit. This allows the system to analyze vast amounts of data and make precise bid adjustments based on various signals. A key feature of automated bidding is auction-time bidding, where bids are adjusted for each individual auction, rather than using a static bid. This dynamic approach helps maximize performance towards your campaign goals. Manual control is the opposite of automated bidding. Bidding suggestions are a feature, but not a core benefit of automated bidding itself. Sitelink extensions are an ad format, unrelated to bidding strategies.
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