Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
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Correct answer: Gender, Age.
Why this is the answer
Demographic targeting in Google Ads allows advertisers to reach a specific subset of potential customers based on individual characteristics, with Age and Gender being two of the primary segments available. Unlike location-based data like postal codes or professional data like occupation, these demographic categories—which also include parental status and household income in some markets—help Felix narrow his audience to those most likely to be interested in his specific products or services. By selecting these options, the Google Display Network filters impressions to ensure his ads are served only to users whose profile matches the specific age ranges and gender identities he has identified as his core customer base.
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