An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?

Automated bidding is a core automation model in Google Display campaigns that leverages machine learning to set the optimal bid for every auction in real-time, significantly increasing efficiency compared to manual management. By analyzing a vast array of signals—such as device, location, and time of day—this model helps advertisers meet specific performance goals, such as maximizing conversions or hitting a target return on ad spend, while ensuring that the agency's budget is used as effectively as possible to reach the right audience.