A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.

Review industry reports to predict query demand for the coming year and what budget level will be required.

Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.

Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Google Ads Roll

Google Ads Roll. Includes Answers for Every Real Google Ads Certification Exam.

All-in-One: Get all Google Ads exams answers with explanations in one bundle. This package includes answers for every current Google Ads certification. Regular updates to reflect the latest exam version. -> See what's included.

Questions | Answers | Explanations. Free Lifetime Updates.

Google Ads Certification Exams answers with explanations file demo preview Google Ads certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?


Explanation: The selected answer is **Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes**. This best practice enables the digital marketing manager to create budget flexibility within the organization's fixed annual budget for the upcoming year. By proactively allocating a percentage of the budget specifically for testing new initiatives and responding to market changes, the manager ensures that there are resources available to explore innovative strategies and adapt to evolving market dynamics without exceeding the overall budget constraints. This approach not only allows for experimentation and agility in campaign management but also demonstrates prudent financial planning and risk management, as it mitigates the potential impact of unsuccessful tests on the organization's overall budget allocation. Therefore, by setting aside a dedicated portion of the budget for testing and market responsiveness, the digital marketing manager can effectively create budget flexibility within the framework of the organization's clearly defined annual budget, enabling them to pursue new initiatives and drive continuous improvement in their marketing efforts.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides