Lauren has chosen "Influence consideration" as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren's campaign? (Choose two.)

For the "Influence consideration" objective, the goal is to encourage users to explore products or services. Custom Intent audiences are a strong fit because they target users actively researching products or services similar to yours, indicating a high level of consideration. Similar Audiences are also effective as they reach new users who share characteristics and behaviors with your existing customers, expanding your reach to a relevant audience likely to consider your offerings. Demographic targeting is too broad for influencing consideration; it's better for awareness. Dynamic remarketing is primarily for driving action (e.g., purchases) from users who have already shown interest, not for influencing initial consideration. Custom Affinity Audiences are more suited for building brand awareness among users with specific interests, rather than those actively considering a purchase.