What is a valid recommendation that the Performance Planner can provide?

Apply specific bid adjustments to device and location targeting

Add a themed group of negative keywords

Create alternative versions of best performing ad variations

Set a specific target CPA (cost-per-acquisition)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What is a valid recommendation that the Performance Planner can provide?


Explanation: The correct answer is **'Set a specific target CPA (cost-per-acquisition).'** The Performance Planner is a powerful tool in Google Ads that helps advertisers forecast future campaign performance based on historical data and various campaign settings. One of the valid recommendations it can provide is to set a specific target CPA (cost-per-acquisition). Target CPA is an automated bidding strategy that allows advertisers to set a target cost they are willing to pay for each conversion. By inputting this target CPA into the Performance Planner, advertisers can get insights into how their campaigns are expected to perform based on different budget allocations and target CPAs. This recommendation enables advertisers to align their campaign goals with their desired cost per acquisition, ensuring that their advertising budget is efficiently allocated to achieve their desired conversion targets while maintaining a profitable cost structure. Additionally, by setting a specific target CPA, advertisers can leverage Google's machine learning algorithms to automatically adjust their bids in real-time to maximize the likelihood of achieving their acquisition goals within their specified cost constraints.
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