An advertiser has seen a lot of success with Google Search, and they'd like to increase their reach by creating a Display campaign. They'd like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

Optimized targeting is the best choice for effortless setup and increased reach. It uses Google's AI to find new and relevant customers beyond your manually selected segments, helping you discover high-performing targeting criteria you might otherwise miss. Manually selected targeting requires more effort to set up and manage, as you would need to research and choose specific audiences or content placements yourself. While it offers precise control, it's not the most effortless option. No targeting would lead to broad, inefficient ad delivery and wasted budget. Optimized targeting and manually selected targeting combines both, but the question emphasizes "effortless," making optimized targeting alone the primary answer for ease.