Which of the following is considered a best practice when using Performance Planner?

When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.

Check in on forecasts on an annual basis, as data can be skewed when it's close to an industry's peak seasonal period.

Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.

For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following is considered a best practice when using Performance Planner?


Explanation: The selected answer is **When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts**. This practice is considered a best practice when using Performance Planner because it allows advertisers to adapt their advertising strategies dynamically to seasonal fluctuations and changing market conditions. By creating month-by-month plans within the tool, advertisers can account for the unique characteristics and trends associated with different seasons, ensuring that their advertising budgets and strategies are optimized to capitalize on peak periods of demand and consumer engagement. Additionally, regularly viewing updated forecasts enables advertisers to monitor shifts in performance trends and adjust their plans accordingly, maximizing the effectiveness and efficiency of their advertising campaigns. This iterative approach to planning and forecasting ensures that advertisers can make data-driven decisions and allocate resources effectively to achieve their advertising goals, especially during critical seasonal periods when consumer behavior and market dynamics may vary significantly. Therefore, when using Performance Planner, creating month-by-month plans during seasonal periods and regularly reviewing updated forecasts is considered a best practice, enabling advertisers to optimize their advertising strategies and drive better results.

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