Which of the following is considered a best practice when using Performance Planner?

The selection is correct because when creating plans during seasonal periods, creating month-by-month plans in the tool and regularly viewing the updated forecasts allows marketers to account for the high volatility and rapid shifts in consumer behavior that define peak shopping windows. Since Performance Planner uses billions of search queries and real-time data to simulate ad auctions, seasonal trends can change the cost-per-acquisition (CPA) and conversion volume almost daily; by planning in shorter, monthly increments, advertisers can adjust their budgets and targets based on the most current machine learning predictions rather than relying on outdated annual projections. This agile approach ensures that AI-powered bidding strategies have the necessary budget headroom to capture surges in demand during holidays or sales events, while also preventing overspending when the seasonal peak subsides, ultimately aligning marketing spend with the actual fluid nature of the market.