Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

The correct option is that his ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience, because Google Display Ads use contextual targeting to place marketing materials on specific pages, apps, and videos that align with a product's niche. By leveraging the Google Display Network’s ability to analyze site content and user interests, Brian can ensure his inexpensive replacement parts are seen by cycling enthusiasts while they are consuming related content, such as bike repair blogs or gear review sites. This strategically places his brand in front of a high-intent audience at the exact moment they are engaged with the hobby, driving relevant traffic and sales more effectively than generic placements.