Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

Maximize Clicks is the most suitable strategy for Marta because it aims to get as many clicks as possible within a set budget, directly driving traffic to her website for a predictable cost. Target ROAS focuses on conversion value and requires conversion tracking data, which might not align with a tight budget focused solely on website visits. Target CPA optimizes for conversions at a target cost per acquisition, which is different from simply driving clicks to the website. Target Impression Share focuses on visibility and ensuring ads show up a certain percentage of the time, not necessarily on driving clicks efficiently within a budget.