Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

Target return on ad spend (tROAS)

Target cost-per-acquisition (tCPA)

Target impression share

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?


Explanation: The correct answer is **'Target impression share.'** This bidding strategy is ideal for Siona's goal of capturing a minimum number of impressions for her ads. Target impression share allows advertisers to set a target percentage of impressions that their ads receive in the ad auctions. By selecting this strategy, Siona can specify her desired impression share, such as the absolute top of the page, top of the page, or anywhere on the page. Google Ads will then automatically adjust her bids to maximize the chances of her ads appearing in the specified percentage of eligible auctions. This ensures that Siona's ads are consistently visible to her target audience, helping her to achieve her campaign objectives of increasing brand visibility and awareness. Additionally, by leveraging automated bidding, Siona can save time on bid management and focus on other aspects of her campaign strategy, making her advertising efforts more efficient and effective.
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