Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

Target impression share is the correct bidding strategy because it directly optimizes for visibility, aiming to show your ads at the absolute top of the page, top of the page, or anywhere on the page, for a chosen percentage of eligible impressions. This directly addresses Siona's goal of capturing a minimum number of impressions. Target cost-per-acquisition (tCPA) focuses on conversions, not impressions. Maximize clicks prioritizes getting as many clicks as possible within a budget, which doesn't guarantee a minimum impression count. Target return on ad spend (tROAS) optimizes for conversion value, not impression volume.