You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Topics

Keywords

Remarketing lists

Placements


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Explanation: You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?


Explanation: The correct answer is **'Remarketing lists.'** When utilizing the Similar Audiences targeting option for a Google Display Ad campaign with the marketing objective of Influence consideration, Similar Audiences are built from existing remarketing lists. Remarketing lists consist of users who have previously interacted with a website, app, or ad, providing valuable insights into their interests, preferences, and behaviors. By analyzing the characteristics and online activities of users within these remarketing lists, Google Ads identifies patterns and similarities among them. Similar Audiences are then created based on these shared traits, allowing advertisers to expand their reach to new users who exhibit similar online behaviors and interests as those in the original remarketing lists. This targeting approach enables advertisers to effectively engage with potential customers who are more likely to be receptive to their ads and influence their consideration for the products or services being promoted. Overall, leveraging Similar Audiences built from remarketing lists enhances the campaign's effectiveness in reaching and influencing relevant audiences during their online browsing activities.
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