If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?

Disregarding suggestions to add relevant new keywords

Removing negative keywords that could block relevant traffic

Adding Customer Match lists that contain data more than 90 days old

Adding more phrase and exact match keywords in order to improve reach


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?


Explanation: The selected answer is **Removing negative keywords that could block relevant traffic**. Incorporating the behavior of removing negative keywords that could block relevant traffic into routine optimization efforts is essential when upgrading keywords to broad match in order to guide machine learning effectively. Broad match keywords allow ads to be shown for a wide range of search queries, including variations and synonyms, which can lead to increased traffic and exposure. However, this broader reach also poses the risk of displaying ads for irrelevant or low-converting searches. By regularly reviewing and refining negative keyword lists, digital marketing managers can prevent ads from appearing for irrelevant searches, thereby improving the relevance and quality of traffic directed to their website. This proactive approach not only enhances the performance of broad match campaigns but also provides valuable guidance to machine learning algorithms, allowing them to better understand the advertiser's preferences and objectives and optimize campaign performance accordingly. Therefore, incorporating the behavior of removing negative keywords that could block relevant traffic into routine optimization efforts is crucial for guiding machine learning effectively and maximizing the success of broad match keyword campaigns.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides