Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
Local
Video
Display
Discovery
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
Explanation: The correct answer is **Local**. Local campaigns are specifically designed to help businesses like Jacob's physical toy store drive offline actions, such as store visits and in-store sales. These campaigns utilize various signals, including location data and user intent, to target potential customers who are physically near the store location. By leveraging features like location extensions and local inventory ads, Local campaigns aim to increase foot traffic to the store and encourage customers to make purchases in person. Furthermore, Local campaigns are optimized for local relevance and are ideal for businesses looking to boost their offline presence and drive tangible results from their advertising efforts. With Local campaigns, Jacob can effectively reach local customers and drive them to visit his toy store, ultimately helping him achieve his offline business objectives and drive sales in-store.
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